Equidad de Género

Dafiti Chile se une a 5 ilustradoras para apoyar a Tremendas

La firma de e-commerce busca recaudar fondos, los cuales se destinarán en un 100% al colectivo de jóvenes y adolescentes

Con el fin de conmemorar el Mes de la Mujer, y acercar pese a la distancia a madres, hijas, hermanas, amigas, tías y compañeras en un 8M diferente, Dafiti Chile reunió a cinco ilustradoras para invitarlas a participar en una iniciativa que surge con el propósito de apoyar a la fundación y colectivo Tremendas

Natalia Atencio (@pavalesaa), Camila Villota (@littlecalpurnia), Paloma Moreno (@holapalo), Gertrudis Shaw (@gertrudis.shaw) y Carola Josefa (@carolajosefa) fueron las encargadas de ilustrar cinco frases relacionadas al concepto “sororidad”, las cuales se plasmaron en una colección cápsula. El 100% de la venta de las poleras se destinará al colectivo de mujeres creado por Julieta Martínez. 

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Tremendas es una agrupación de jóvenes empoderadas que trabajan en torno a una plataforma colaborativa. Su base está en los 17 objetivos de desarrollo sostenibles de la Organización de las Naciones Unidas (ONU) para generar acciones de impacto social, usando sus talentos o habilidades.

“Nosotras le damos mucho valor a este aporte que se va a generar, porque con este lo que queremos hacer es financiar una academia Tremendas con perspectiva de género y foco en el liderazgo, empoderar a las niñas, jóvenes y adolescentes en este rol que tienen en la sociedad actual y que sean las protagonistas de este cambio”, comenta Rocío Sancha, directora ejecutiva de Tremendas.

“No estábamos solas ni éramos las únicas”; “La de al lado es mi compañera, no mi competencia”; “Por mí y por todas mis compañeras”; “Juntas nos queremos”; “Inseparables e imparables”, son las frases elegidas para ser parte de esta campaña, que estuvo creada y producida en su totalidad por mujeres, y que ya se encuentra disponible en www.dafiti.cl. Cada polera tiene un valor de $16.990.

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/CL-NQZDp2Dd/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/CL-NQZDp2Dd/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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